Study Task 1 - Setting a research question

Research Record.

Interests / practice -  Branding / advertising

Key words / phrases / concepts / theories (use these as search terms)

Books. Journals. Articles. Practitioners. Examples.

Primary Research Methods? Visits / interviews / questionnaires / activities  (If applicable)

Processes / Techniques - Gather information / background information - Analyse - Specify - Create a brand criteria - Develop brand identities - Refine - Develop a marketing platform - Visualisation - corporate identity / logo - Finalising and transferring all of branding elements Questions to consider ...  1. How can a company fix and enrich their company culture? 2. What are the fundamental values a brand needs to be successful ?  Research Record. Interests / practice -  Advertising Key words / phrases / concepts / theories (use these as search terms) Books. Journals. Articles. Practitioners. Examples. Primary Research Methods? Visits / interviews / questionnaires / activities  (If applicable)  Processes / Techniques Questions to consider ...  1. What makes an advert memorable ? 2. Do you purchase products because of advertising ? 3. Why do consumers buy one product over an other? 4. What are the harmful and the beneficial effects of advertising? 5. What is the best form of advertising? 6. Why is it necessary to advertise? 7. Is there truth in advertising?