1st COP Introduction/ Briefing

This is a Graphic Design project 

Applying - research

Theoretical/ Contextual / Practical

To a problem/ issue - defined by you


Interests .... 

- Typography
- Advertising
- Branding
- Publishing / Editorial
- Design for Screen

Think about themes/ issues that could exist within an area of practice.

This is an opportunity to interrogate Design practice and Design Culture.

10 words that relate to my Graphic Design practice currently...

1. Experimental
2. Time consuming
3. Fast pace
4. Practical
5. Digital
6. Research
7. Refinement
8. Editing
9. Printing
10. Conceptual

You will: 

Develop a considered research question focussing on a specific Graphic Design discipline.

Research
Understand
Apply complex theories and concepts to develop Graphic Design Work

Deliverables

This brief is separated into two parts but will be assessed as a whole.

Part 1.

1. Context of practice blog
2. 2500 word critical essay including reflective evaluation

Part 2. 

3. 6 design boards documenting your practical work including project brief / any practical work 

You will be assessed on your ability to be organised and execute theoretical and practical research in relation to a single question.

Deadline - 04/04/2019. - 15:00


Your Witten work should include ...

- Introduction to your argument - what you are investigating.

- Critical argument developed through a discussion of triangle academic resources ( ALL HARVED REFERENCED)

- Case Studies ( 1-2 contextual examples) these might be examples of illustrate, objects, practitioners/ practice, cultural phenomena that relate to your theme or are examples of what your discussion is about.

USE:
Academic writing
Specialist Language
Third person
Quotes / paraphrasing
Harvard referencing system

JSTOR - search for open access academic papers
Google Scholar - search for academic texts (not freely readable)

Looking Closer (read this)

PART 2 (visual investigation): Be objective 

Practical work will

• Build on your knowledge established through research and critical writing. (SYNTHESIS)

• Explore the creative, practical and pragmatic issues and circumstances surrounding your chosen topic and question. (SYNTHESIS)

• Endeavour to "answer" your question through practical means. (SYNTHESIS)

• Have a clear brief and thoroughly documented design process. (SYNTHESIS)

• Cross reference information between critical writing and practical work. (SYNTHESIS)

• Supporting Design Boards

RATIONALE / RESEARCH / INITIAL IDEAS / DESIGN DEVELOPMENT / FINAL OUTCOME / PRODUCTION / EVALUATION

Learning Outcomes ... 

(Knowledge and understanding) (Research / critical awareness)

(Knowledge and understanding) (problem analysis/definition)

(Cognitive skills) (Critical awareness)

(Practical and professional skills) (research)

(Key transferable skills) (professionalism / technical competence / visual quality)

10 things I am interested in ...

- Photography 
- Teaching 
- Music 
- Fashion / beauty websites 
- Stationary 
- Crime scene investigations 
- Conspiracy Theories 
- Animals - horses and dogs 
- Logo design 
- Interior design / colour contrasts 

“Allow events to change you. You have to  be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.”

Bruce Mau - An Incomplete Manifesto for Growth

10 things you read about / researched last year in PP, Cop or Studio…

Indesign 
Not everyone will like what you do 
Don't do the obvious
Binding techniques 
Grid systems / Layouts 
Printing differences / effects of different medias / colour modes 
Collaboration 
Paper stocks 
Responding to critiques 
Wider research into designers 
Screen Printing