To what extent can advertising be said to persuade or manipulate the audience?
3 Ways to persuade your audience
- Convince the audience you know what you are talking about
- Understand the audience you are connect with
- Use credible sources
'A good advert'
- Memorable
- Provides quick info
- Easily recalled
- Does not confuse the audience
- Connects with the audience
- Shows a clear logo
- Displays company info e.g. website, number
The difference between persuasion and manipulation
How advertising manipulates your choices and spending habits
- Can result in debt
- Emotional response can make you want to buy
- Reference what we desire
'Info manipulation theory'
- A persuasive person deliberately breaking one of the four conversational maxims
1. Quantity: info is complete/ full
2. Quality: Info truefull/ accurate
3. Relation: Info is relevant to the convo
4. Manner: Info expressed in an easy to understand way and none verbal actions support the tone of statement
https://www.fastcompany.com/3030173/how-to-use-10-psychological-theories-to-persuade-people
Research Catalogue
Websites
LAU Library
- Fundamentals of creative advertising
- Advertising today / Berger, Warren (2001)
- New techniques for visual seduction/ Stoklossa, uwe & Rempen, Thomas (2010)
Google Books
- Advertising and the mind of the consumer
- 90 Days to successful marketing and advertising your small business
No comments:
Post a Comment