Context of Practice - Level 4 lecture

Context of Practice Introduction - Level 4 lecture

Module aims:

• practical , theoretical and contextual research skills and approaches to identify source material through a range of methods

Integrated Creative Practice:

Theory - Practice - Professionalism

We are here because...

• It is our job to communicate
• We solve problems of communication through type, image and/ or motion
• We are interested in words, language, message and meaning
• We need to effectively communicate ideas, concepts and context to different audiences in range of context

Words - Language - Message - Meaning

Within the specialism you’ll learn

Knowing that…(theoretical Knowledge)

Knowing how…

Knowing where…

Stimulated Approach - Intuitive Approach - Systematic approach - Intuitive Approach

“There is no single approach within creative practice”

Visual Communication

Visual Literacy - the ability to interpret, negotiate an make meaning from information presented in the form of an image.

According to research from Cambridge University, it doesn't matter what order letters in a word are, it just matters that the first and last letter are in the correct place. The rest can be a complete mess and the words to eligible to read.