A description of a person/ object with specific characteristics and features that creates them and makes them whole or unique.
What is consumption?
The action of using up a resource
Consumption is the process by which goods and services are, at least, put to final use by people.
(Economics)
How are they related?
The identify of a person/ thing informs the decisions of a consumption
NYX
Pretty little thing
Aussie
Pull & Bear
Aldi
Asos
Amazon
Apple
HP
Why does it specifically appeal to you?
Aussie Shampoo/ Conditioner
Smells nice
Conditioning for my hair and keeps it in good condition
Long lasting
Habit / brand loyalty
How does a brand differ to another providing the same goods?
Doesn't work as well
Smell is not as nice
Women were not allowed to run more than 1500m. In 1967, a female protestor ran the Boston marathon which this advert could be a reference of.
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