Study Task 3 - Harvard referencing and Triangulation

To what extent can creative advertising be said to persuade or manipulate the audience?
Triangulation & Referencing Task Worksheet
Theme: Politics / Society / Culture / History / Technology / AestheticsFocus:

Book reference (author, year of publish) e.g. “Jones, 2015”

Relevant key points in summary (use bullet points)	Additional notes (e.g. for or against)
Creative advertising: an introduction - Miriam Sorrentino 2014	Explores the fundamentals of advertising and branding.Provides indispensable overview of creative thinking in advertising practise. PACKAGING Occupies a rather unusual position in the marketing family as it not only provides a surface or a medium, on which a company can tell consumers about the goods inside. Eg luxury, value, or fun items.- often integral to the product. Hard to image shampoo or cereal without it. Advertising - human connection primarily paid for in advertising	modern / supports
The complete guide to advertising - Torin Douglas 1985	Why advertising sellsSelecting the best media The advertising triangle
http://www.oysterstudios.com/what-makes-a-good-advert/	What makes a good avert	Modern/ contemporary

A number of authors have considered the importance of creative advertising, although some have similar viewpoints  some are very different. ‘Miriam Sorrentino, 2014’ looks at the generics of packaging stating it is essential on objects such as shampoo and cereal to the public as they would find it unusual to find these products without it stating packaging does not only provide a surface or a medium on which a company can tell the consumer about the goods inside e.g if they are high end or value products. Within ‘The Complete Guide To Advertising,Torin Douglas 1985’ it explores the fundamentals as to why advertising sells and explores the advertising triangle.