MAC - research

Strengths Of M.A.C

- Global company 

- Mentioned in popular magazines such as Vogue, Allure, Cosmopolitan 

- Large variety of products 

- Inclusive of all ages and races 

Weaknesses 

- Expensive

- Tests on animals 

- Not sold in regular drug stores 

- Hard to get people to switch from drug stores to M.A.C

- There’s not a lot of advertising for M.A.C

Opportunities 

- Thought of as a good, exclusive high quality brand 

- There is a consistent need for make-up 

Threats 

- There are other similar make-up brands

Technological Forces

M.A.CS target market is upper- class and upper- middle  class people between the ages of 18-36 who live in Urban or suburban areas due to them being very active on social media and up to date with social technology which is used to market the product to them.

Emotional Benefits 

When a person where’s M.A.C cosmetics, they will feel empowered due to the bold choices of makeup on offer. The brand also makes people feel complete as it offers everything a person could want in their make-up bag. Also the formula of the product is very high quality, so people are able to trust M.A.C as a quality brand.

Self-Expressive Benefits

Make-up is a form of self-expression. If you wear a full face everyday, or go all out makeup tells the world your thoughts and feelings. M.A.C users are seen as fashionable who like to make a statement. They are also well put together women. In accordance to this M.A.C has a wide variety of colours to match skin tones so that it is suitable for all.  

Where M.A.C advertise...

- Subway 

- Magazines 

- TV commercials 

- Social media - Instagram

- Birch Box