NAME
Mac Make-up
Brief Title
Eyeshadow (Pro Palette Refill Pan) - Highly pigmented and brightly coloured powders that fit into Pro Palette case for any form of transport.
Brief (general aims)
One of our top sellers is the ‘Pro Palette Refill Pan’ which currently holds various refillable options of our clients choice including natural, everyday nude tones. However, recently we have contributed to this palette by introducing various, bright, vivid, eyeshadow colours for a more exaggerated look and for our customers to express their personalities and style. Our new introduced colours are for beauty enthusiasts (male and female) who are looking for an aspirational brand they can believe in. It is also for those who want a brand they can trust to deliver a amazing product experience, be transparent in their business ethics and embody their own values. The age range for this product is 18-25. As a company we would like you to create advertisements in order to promote the expansion of this specific range focusing solely on the beauty of the eyes and bright colours and what it can do for our customers. We would like you to consider the various types of media that can form part of the language, such as photography, typography, experience and any other styles of artistic expression that you feel embodies the brief. The following new colours for this range are:
- Hotmess (PINK)
- You’ve Got this (BLUE)
- Funky Eyes (GREEN)
- Flawless (YELLOW)
- Hit Me Up (PURPLE)
- Midnight (DEEP BLUE)
We would also like you to form a different/ unique way to instructively advertise/ promote x2 10%, x 1 20%, x 1 30%, x 1 40% off and x1 50% off code to reward/ give back to our customers if they purchase one of our products. This is because M.A.C as a company feel it is important to show our love to our customers and also encourage people to return to our various stores. Names of the discount codes can be left in your hands, depending on the advertising appeal/ route you decide to take on board.
Background/ considerations
‘M·A·C is the world’s leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. M·A·C celebrates diversity and INDIVIDUALITY – we are for All Ages, All Races, All Genders. As a company we are also a proud COMMUNITY of professional makeup artists working together to bring our vision to life.’ This statement which is on our website and is what M.A.C want to be recognised for would be favoured if it was represented through your design choices. We would like you to emphasise our target audience and the type of people who purchase our products through your designs.
Deliverables
- X2 A3 posters
- Billboard designs
- A way to format our discount codes
Mandatory Requirements ( essential requirements which must be followed)
Your adverts must adapt to the consumers of M.A.C directly. Think about our target market being upper- class and upper- middle class people which are primarily ladies. However, we also like to attract and encourage the male audience. Our consumers tend to be between the ages of 18-36 who live in Urban or suburban areas, due to them being very active on social media and up to date with social technology which is used to market the product to them. Within all of your designs we want you to address photographic imagery of faces wearing our product. We also would like our logo to be featured within all of your designs.
Research: reference to reading (essay)
Douglas, T. (1985). The Complete Guide to Advertising. London: Guild Publishing London.
Jonathan Fields. Jonathanfields.com. (2017). The Line Between Persuasion and Manipulation. [online] Available at: http://www.jonathanfields.com/the-line-between-persuasion-and-manipulation/ [Accessed 25 Nov. 2017].
Lou Dubois (2010) https://www.inc.com/guides/2010/12/how-to-use-humor-in-advertising.html. How To Use Humour In Advertising.
Veksner, S. (2015). 100 IDEAS THAT CHANGED ADVERTISING. London: Laurence King Publishing
Winston Fletcher. Published 2010. Advertising: A Very Short Introduction
